iSoftBet adds Bulgarian partner in BetMarket deal

iSoftBet has further expanded in Bulgaria after partnering with BetMarket, providing the operator with a bold offering for its recently launched online gambling site.

The deal will see iSoftBet’s content added to BetMarket’s online casino, including the popular titles Queen of Wonderland Megaways™, Aztec Gold Extra Gold Megaways™, and latest release Max Win W.P.D.

BetMarket is a well-established company in Bulgaria having operated land-based bingo halls since 1997. Its newly launched online site will also offer sports and bingo products to local players.

Federica Faggiano, Chief Commercial Officer at iSoftBet, said: “We’re proud that our offering brings proven, exciting games to players and are delighted to be chosen to play a leading role in the development of BetMarket’s recently introduced Bulgarian casino.

“Our expansion in this part of Europe has been a real highlight for this year, and we’re very happy with another strong partnership.”

Valentin Bojilov, Chief Executive Officer at BetMarket, said: “iSoftBet brings a strong array of content to the table, and we’re very pleased with what we can offer players as we recently launched our online offering in Bulgaria.

“Our success is founded on close collaborations, and we believe this can be another great relationship for us.”

The deal with BetMarket becomes the latest by iSoftBet, as it looks to round out a successful commercial year where it has significantly grown in numerous regulated markets.

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