iSoftBet Appoint Noorul-ain Khan As New CFO

8th June 2021: iSoftBet, the leading online games supplier and content aggregator, has appointed former Deloitte, Firstrand, Barclays and Investec senior financial services expert Noorul-ain Khan as its new Chief Financial Officer (CFO).

Khan is a qualified chartered accountant with more than 20 years’ financial services experience across multiple disciplines including private equity, regulation and compliance, as well as diverse industries including the motor industry.

She has held finance director roles at Barclays Africa, FirstRand, Investec, Value Capital and Basileus with a proven track record of managing teams across South Africa, the Middle East, and the UK.

iSoftBet has significantly bolstered its senior management team in the last year with the appointment of their Chief Marketing Officer, Head of HR and Chief Technology Officer.

In February, the business unveiled its new brand manifesto in line with exceptional company growth driven by the introduction of many performing games with proprietary mechanics and strong themes in line with its new mantra of ‘Serious Fun’.

iSoftBet has a vision to create ‘amazing gaming experiences’, and a mission to deliver high quality products that ‘inspire, innovate and entertain’ by placing its people, partners and the player at the heart of its development.

Nir Elbaz, CEO, iSoftBet, said: “I’m delighted to welcome Noorul-ain to the senior management team. She has a vast wealth of experience and knowledge that will be of huge importance to the business as we continue to expand and drive further growth.

“We have hired some incredible talent in the last year and the benefits are coming through with our teams delivering exceptional, innovative and compelling products and solutions that are adding significant value for our customers and their players.”

iSoftBet is a leader in compliance, licensed in 19 regulated markets worldwide, providing brands with the highest quality casino games and maximum speed to market.

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For more information on this release, to arrange an interview, or to enquire about game imagery please contact Square in the Air on enquiries@squareintheair.com

About iSoftBet

iSoftBet is a premium online and mobile casino games supplier and aggregator with ‘Serious fun’ at its heart – delivering amazing experiences to the world’s largest and most successful brands and their players.

iSoftBet is built on a foundation of their values: respect, curiosity and passion. They deliver fun experiences in a professional way while placing their employees, partners and players at the core of their success, growth and sustainability.

Their content suite includes a range of more than 150 proprietary slots and table games plus a collection of more than 8,000 third-party titles via their advanced Game Aggregation Platform. The aggregation platform offers online casinos rapid, one single  integration to more than 85 of the industry’s leading online and mobile game software providers including Red Tiger, Pariplay and Ainsworth to name a few.

Their modern marketing and player engagement solutions such as iNgame and jackpots are customisable tools that elevate and enhance the user experience, empowering their partners to engage audiences in a more meaningful way.

iSoftBet is committed to responsible gaming and complies with the most stringent global regulatory bodies. They are licensed in 21 regulated markets including the UK, Malta and Romania and are approved to distribute content in multiple regulated markets including Greece, Italy, Spain, Portugal, Hungary, and more.

The company has a long track record of compliance excellence winning the Compliance Outstanding Achievement Award at the 2020 VIXIO Global Regulatory Awards, the most prestigious compliance accolade in the gaming industry. iSoftBet’s popular Moriarty Megaways also won the Game Narrative of the Year at the CasinoBeats Game Developer Awards hosted by SBC.

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