iSoftBet content goes live with Coolbet

7th October 2021: iSoftBet, the leading online games supplier and content aggregator, has agreed a strategic content partnership with Scandinavian operator Coolbet.

Maintaining a strong presence in Norway, Finland, Sweden, Iceland, Canada, Chile, Estonia, Peru, and Ecuador, Coolbet is a fast-growing operator lead by a management team with over nine decades of industry experience, known to provide its customers with first-rate products, unique playing experiences and exceptional customer care.

The deal enables Coolbet’s customers to choose from iSoftBet’s extensive collection of diverse slot content, including recent hit Wild Hammer Megaways, as well as established best performing titles such as Moriarty Megaways™ and Golden Buffalo Double UpThe latter has been crowned winner in the Game Narrative category at the CasinoBeats Game Developer Awards. 

The operator is also looking forward to integrating iSoftbet’s leading aggregation services in the future, with more than 8,000 titles from 85 leading industry studios readily available. 

Active in 20 regulated markets across the globe, the new partnership adds to the roster of deals that iSoftbet has sealed with leading operators around the world in recent months, including LeoVegas in Italy, Universal Soft and Sellatuparley in Latin America, and Jokerstar in Germany. 

Lars Kollind, Head of Business Development at iSoftBet, said: “As a leading provider of slot products to the iGaming industry, we look forward to partnering with brands that align with our values and Coolbet is one of the best examples.

“Coolbet has built its reputation as an up-and-coming operator and we can’t wait to see how the relationship between our brands materialises.” 

Patrik Backlund, Head of Casino and Games at Coolbet, said: “We are delighted to have the opportunity to bring iSoftBet’s pioneering slot products to our audiences in multiple jurisdictions.

“Recognised globally for their high-quality Megaways™ products and imaginative themes, we are thrilled to bring such value to our brand and look forward to what the future has in store for us.”

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For more information on this release, to arrange an interview, or to enquire about game imagery please contact Square in the Air on enquiries@squareintheair.com

About iSoftBet

iSoftBet is a premium online and mobile casino games supplier and aggregator with ‘Serious fun’ at its heart – delivering amazing experiences to the world’s largest and most successful brands and their players.

iSoftBet is built on a foundation of their values: respect, curiosity and passion. They deliver fun experiences in a professional way while placing their employees, partners and players at the core of their success, growth and sustainability.

Their content suite includes a range of more than 150 proprietary slots and table games plus a collection of more than 8,000 third-party titles via their advanced Game Aggregation Platform. The aggregation platform offers online casinos rapid, one single  integration to more than 85 of the industry’s leading online and mobile game software providers including Red Tiger, Pariplay and Ainsworth to name a few.

Their modern marketing and player engagement solutions such as iNgame and jackpots are customisable tools that elevate and enhance the user experience, empowering their partners to engage audiences in a more meaningful way.

iSoftBet is committed to responsible gaming and complies with the most stringent global regulatory bodies. They are licensed in 20 regulated markets including the UK, Malta and Romania and are approved to distribute content in multiple regulated markets including Greece, Italy, Spain, Portugal, Hungary, and more.

The company has a long track record of compliance excellence winning the Compliance Outstanding Achievement Award at the 2020 VIXIO Global Regulatory Awards, the most prestigious compliance accolade in the gaming industry. iSoftBet’s popular Moriarty Megaways also won the Game Narrative of the Year at the CasinoBeats Game Developer Awards hosted by SBC.

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