11th August 2022: iSoftBet, part of IGT PlayDigital, has established a partnership with experienced operator Eyas, to provide the brand with its high-quality gaming services and products.
The agreement will see several of iSoftBet’s high-quality titles and third-party gaming content go live across Eyas’ network, allowing its customers to enjoy some of the most engaging gaming experiences on the market.
Founded in 2020 by a group of iGaming industry veterans, Eyas is a UK-facing operator with a well-rounded team comprising of IT development, marketing, and customer operations, backed by the Gauselmann Group – Germany’s leading land-based slots manufacturer and arcade operator.
The deal further reinforces the impressive commercial success that iSoftBet has experienced in recent months, having established deals with experienced operators Lowen Play, Alphabet and Casino Interlaken.
Lars Kollind, Head of Business Development at iSoftBet, said: “Off the back of this comprehensive partnership, Eyas’ customers are finally able enjoy our impressive proprietary games selection and third-party offering.
“Our pioneering games will now feature across Eyas’ sites – including Merkur Slots and Merkur Casino in the UK – and reach new audiences, helping us on our mission to further awareness about our multifaceted portfolio.
Jack Anthony, Head of Product at Eyas, said: “We are thrilled with the deal that has been established, allowing us to offer iSoftBet’s high-quality slot titles across our various sites.
We expect our customers to take full advantage of the brand’s efficient aggregation platform, which provides a vast selection of gaming products from a range of the industry’s leading suppliers.”