iSoftBet launches customisable Jackpot Tool to take brands to the next level

Operators can custom build and configure any jackpot type on any iSoftBet game plus more than 8,000 third-party titles to differentiate offerings and elevate player experience

21st October 2021: iSoftBet has launched Jackpot Tool, its flagship, data-driven, customisable player engagement solution that operators can tailor and apply to over 8,000 games including 150 top-performing iSoftBet titles to elevate engagement campaigns and enhance the player experience. 

iSoftBet recently carried out comprehensive qualitative market research, focused on real money player focus groups seeking opinions on how engagement tools fit into existing gameplay today, and how they enhance the user experience.

It concluded that two main areas should be highlighted by providers: the value of a customised offering and giving players a choice.

Jackpot Tool enables operators to stand out in a highly competitive market, reduce internal investment, set budget controls and analyse player data to monitor and optimise performance thanks to its comprehensive back office. Jackpot Tool gives operators unlimited flexibility, improving gaming experiences for visible results.

Using the tool iSoftBet customers can create and configure any type of jackpot for any customer requirement. This ranges from progressive, multi-level and VIP to promotional and time and/or event based as well as include a host of configurable triggers and settings including hot jackpots, player targeting, cross licensee and much more.

During phase one of launch iSoftBet’s Jackpot Tool has proven to significantly boost player engagement generating 35% more spins on games with the tool compared to games without, while it also saw a 350% uplift in bets and 150% increase in active players.

Andrew Bonnici, Chief Product Officer, iSoftBet, said: “Creating great games is no longer enough. Today’s players demand amazing experiences and our new customisable Jackpot Tool, alongside our suite of advanced player engagement solutions, significantly elevates and enhances operator offerings and the customer experience.

“With players’ behaviour in mind, we have created a series of easy to integrate, customised solutions that present both choice and added value, keeping the players engaged and providing them with the experiences they want.”

Jackpot Tool is one of many iSoftBet player engagement solutions that includes Tournaments, Achievements, Free Rounds and Real-Time Data solutions.

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For more information on this release, to arrange an interview, or to enquire about game imagery please contact Square in the Air on enquiries@squareintheair.com

About iSoftBet

iSoftBet is a premium online and mobile casino games supplier and aggregator with ‘Serious fun’ at its heart – delivering amazing experiences to the world’s largest and most successful brands and their players.

iSoftBet is built on a foundation of their values: respect, curiosity and passion. They deliver fun experiences in a professional way while placing their employees, partners and players at the core of their success, growth and sustainability.

Their content suite includes a range of more than 150 proprietary slots and table games plus a collection of more than 8,000 third-party titles via their advanced Game Aggregation Platform. The aggregation platform offers online casinos rapid, one single  integration to more than 85 of the industry’s leading online and mobile game software providers including Red Tiger, Pariplay and Ainsworth to name a few.

Their modern marketing and player engagement solutions such as iNgame and jackpots are customisable tools that elevate and enhance the user experience, empowering their partners to engage audiences in a more meaningful way.

iSoftBet is committed to responsible gaming and complies with the most stringent global regulatory bodies. They are licensed in 21 regulated markets including the UK, Malta and Romania and are approved to distribute content in multiple regulated markets including Greece, Italy, Spain, Portugal, Hungary, and more.

The company has a long track record of compliance excellence winning the Compliance Outstanding Achievement Award at the 2020 VIXIO Global Regulatory Awards, the most prestigious compliance accolade in the gaming industry. iSoftBet’s popular Moriarty Megaways also won the Game Narrative of the Year at the CasinoBeats Game Developer Awards hosted by SBC.

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