iSoftBet Places ‘Serious Fun’ At Heart Of New Brand Manifesto

23rd February 2021: iSoftBet has unveiled a new brand manifesto with a vision to create ‘amazing gaming experiences’ and a mission to deliver high quality products that ‘inspire, innovate and entertain’, placing its people, partners and the player at the heart of its development.

The award-winning online games supplier and content aggregator has also outlined its new company values focusing on respect, passion and curiosity, all bound by its new mantra ‘Serious Fun’.

Click here to watch iSoftBet’s new ‘Serious Fun’ video.

iSoftBet’s new strategy is in line with exceptional company growth that has been driven by the introduction of best performing game intellectual property, proprietary mechanics and platform features and great strides in game and platform development.

This has resulted in large-scale enhancements across all areas of the business including hiring extensively throughout 2020. This has taken place across both its development teams that work on its growing list of proprietary slots and its industry-leading Game Aggregation Platform (GAP) that has extended its offering to more than 8,000 titles from 70 global studios.

iSoftBet recently bolstered its senior management team to further accelerate its growth with the appointment of a new Chief Marketing Officer, Head of HR, Chief Technology Officer and Head of Business Development all of whom are committed to the company’s new brand manifesto.

iSoftBet values

Respect
iSoftBet is about creating an environment where employees and customers are listened to and valued to reflect a spirit of togetherness. Its aim is to deliver the best performing games and experiences, content, features and engagement tools with support, integrity, and honesty. 

Curiosity
iSoftBet products are driven by curiosity to differentiate – leading it to release some of the most unique titles and highly innovative mechanics in the industry and present players with experiences to remember.

Passion
Passion is at the core of the business – to create amazing gaming experiences and unique features that resonate with audiences. With a never-ending desire to engage, learn, innovate, and improve, iSoftBet wants to always deliver high quality entertainment. 

At iSoftBet, the talent and creativity in everyone results in delivering fun experiences in a professional way.

iSoftBet is currently active in 19 regulated markets across the globe and provides some of the biggest iGaming operators, including LeoVegas, Stoiximan and Betsson, with a huge variety of top-performing titles and the quickest route to market.

Nir Elbaz, CEO of iSoftBet, said: “Our new brand identity and mantra of ‘Serious Fun’ reflects our company ethos of a relentless drive to ensure we deliver our partners and our people fun experiences in a professional way.’

“We have an outstanding company culture at iSoftBet and have taken this opportunity to further strengthen our approach and market positioning to ensure continued success, growth and sustainability.”

*** ENDS ***

For more information on this release, to arrange an interview, or to enquire about game imagery please contact Square in the Air on enquiries@squareintheair.com

About iSoftBet

iSoftBet is a premium online and mobile casino games supplier and aggregator with ‘Serious fun’ at its heart – delivering amazing experiences to the world’s largest and most successful brands and their players.

iSoftBet is built on a foundation of their values: respect, curiosity and passion. They deliver fun experiences in a professional way while placing their employees, partners and players at the core of their success, growth and sustainability.

Their content suite includes a range of more than 150 proprietary slots and table games plus a collection of more than 8,000 third-party titles via their advanced Game Aggregation Platform. The aggregation platform offers online casinos rapid, one single  integration to more than 85 of the industry’s leading online and mobile game software providers including Red Tiger, Pariplay and Ainsworth to name a few.

Their modern marketing and player engagement solutions such as iNgame and jackpots are customisable tools that elevate and enhance the user experience, empowering their partners to engage audiences in a more meaningful way.

iSoftBet is committed to responsible gaming and complies with the most stringent global regulatory bodies. They are licensed in 21 regulated markets including the UK, Malta and Romania and are approved to distribute content in multiple regulated markets including Greece, Italy, Spain, Portugal, Hungary, and more.

The company has a long track record of compliance excellence winning the Compliance Outstanding Achievement Award at the 2020 VIXIO Global Regulatory Awards, the most prestigious compliance accolade in the gaming industry. iSoftBet’s popular Moriarty Megaways also won the Game Narrative of the Year at the CasinoBeats Game Developer Awards hosted by SBC.

Read more