14th April 2021: iSoftBet, the leading online games supplier and content aggregator, has joined forces with innovative new casino MegaRush in a deal that will see the brand integrate the provider’s Game Aggregation Platform (GAP).
The agreement sees MegaRush gain access to more than 8,000 slots and table games from more than 65 of the industry’s most exciting providers, while also taking iSoftBet’s 150+ proprietary titles including its growing library of high-quality Megaways™ and Hold & Win products.
MegaRush is a new entrant to the iGaming space, launching in October 2020 with a mobile-first offering across a range of slots, scratchcards, live casino and instant win games.
The deal marks yet another partner for iSoftBet’s flagship GAP aggregation platform, that has been a key driver for the company’s impressive commercial growth in the last 12 months which has seen the provider enjoy several landmarks, including the launch of its new brand manifesto.
The GAP game offering has significantly increased in the last year with the addition of more than 1,800 new games in 2020 and the inclusion of further global suppliers with the likes of Eyecon And Tech4Bet.
As a result, GAP has driven 96% more active players in 2020 than in 2019 for iSoftBet’s network of 162 global licensees.
Lars Kollind, Head of Business Development at iSoftBet, said: “We’re very pleased to take our GAP offering live with MegaRush, which is one of the most exciting new entrants to the market.
“As a mobile-first casino, MegaRush aligns with our values of working with like-minded forward-thinking, dynamic brands and we’re looking forward to growing the relationship.”
Tom Orton, Director of Gaming at MegaRush, said: “As a new casino, integrating strong content is vital to growing our fan base and expanding our operations, so we’re delighted to be able to take on the significant scale of iSoftBet’s GAP offering.
“With premium content for players of all tastes, we can’t wait to use the portfolio to its fullest extent and impress our customers who will love the amazing experiences iSoftBet’s games provide.”
iSoftBet is currently active in 19 regulated markets across the globe and provides some of the biggest brands with the best casino games and the quickest route to market.
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iSoftBet is a premium online and mobile casino games supplier and aggregator with ‘Serious fun’ at its heart – delivering amazing experiences to the world’s largest and most successful brands and their players.
iSoftBet is built on a foundation of their values: respect, curiosity and passion. They deliver fun experiences in a professional way while placing their employees, partners and players at the core of their success, growth and sustainability.
Their content suite includes a range of more than 150 proprietary slots and table games plus a collection of more than 8,000 third-party titles via their advanced Game Aggregation Platform. The aggregation platform offers online casinos rapid, one single integration to more than 85 of the industry’s leading online and mobile game software providers including Red Tiger, Pariplay and Ainsworth to name a few.
Their modern marketing and player engagement solutions such as iNgame and jackpots are customisable tools that elevate and enhance the user experience, empowering their partners to engage audiences in a more meaningful way.
iSoftBet is committed to responsible gaming and complies with the most stringent global regulatory bodies. They are licensed in 21 regulated markets including the UK, Malta and Romania and are approved to distribute content in multiple regulated markets including Greece, Italy, Spain, Portugal, Hungary, and more.
The company has a long track record of compliance excellence winning the Compliance Outstanding Achievement Award at the 2020 VIXIO Global Regulatory Awards, the most prestigious compliance accolade in the gaming industry. iSoftBet’s popular Moriarty Megaways also won the Game Narrative of the Year at the CasinoBeats Game Developer Awards hosted by SBC.